Why should I move my website to Shopify?

There are a variety of compelling reasons why you may want to move your website from another platform to Shopify. Here are some common motivations to help you make a decision:

1. Improved Features and Functionality: Moving to Shopify allows access enhanced features and functionality that better align with your needs. This include better more robust content management system, enhanced eCommerce and marketing capabilities, search engine optimisation (SEO) tools, and mobile responsiveness for multi device support.

2. User Experience Enhancement: Your current platform may not be providing a satisfactory user experience. Switch to to Shopify offers better usability, navigation, and overall user satisfaction. A smooth and engaging user experience is crucial for attracting and retaining visitors.

3. Scalability and Performance: As your website grows, it would benefit from a more robust infrastructure to handle increasing traffic and data demands. Moving to Shopify offers better scalability and performance can ensure that the website remains fast, reliable, and accessible even during periods of high traffic.

4. Cost Efficiency: The cost of maintaining a website can be a significant factor in platform migration. Shopify offers simple and affordable hosting plans with no hidden platform fees.

5. Security and Reliability: Some platforms can lack adequate security measures or experience frequent downtime or hacking attempts. Shopify is a secure and reliable platform. Protecting sensitive user data and maintaining your website's uptime are essential considerations.

6. Customisation and Flexibility: Your current platform may restrict your ability to customise your website's design or functionality. Moving to Shopify you can benefit from a flexible design interface that allows for greater customisation and control over your website's appearance and features.

7. Support and Community: Shopify provides excellent technical support, training and documentation to its merchants. If your current platform lacks adequate support or a vibrant community, switching to Shopify offers better resources and a helpful community.

8. Rebranding or Repositioning: A platform migration can be an opportunity to revamp your website's design, content, and overall identity to align with the new branding or positioning strategy.

Platform migration requires careful planning and execution to avoid potential disruptions, such as temporary loss of search engine rankings, broken links, or data loss. Lionsorbet can help you every step of they way to ensure a seamless transition.

Common Mistakes to avoid when migrating to Shopify?

If you have an existing website that has good traffic levels and consistent sales it is worth having a plan when migrating to Shopify from another platform. Ths ensure you can maintain your website traffic, visibility in Google Search and your orders. Our full Shopify migration guide offers a more comprehensive look at this but the main things to consider are:

1. Improper Redirects: Failing to set up 301 redirects correctly from old URLs to new ones can lead to a loss of organic traffic and negatively affect SEO rankings.

2. Inadequate SEO Planning: Ignoring SEO considerations during migration can result in a drop in search engine rankings, affecting visibility and organic traffic.

3. Unoptimised Content Migration: If content is migrated without optimising meta tags, titles, and descriptions for SEO, it can diminish search visibility and click-through rates.

4. Lack of Mobile Responsiveness: A Shopify site must be fully responsive. Overlooking mobile optimisation can alienate a significant portion of users, impacting traffic and conversions.

5. Poor Performance and Loading Speeds: If the new Shopify site is slower than the previous one, it can lead to increased bounce rates, lower search rankings, and decreased sales.

6. Ignoring Broken Links and Missing Pages: Overlooking broken links or missing pages post-migration not only disrupts user experience but also negatively impacts SEO and traffic.

7. Incomplete or Incorrect Data Migration: If product information, customer data, or order history doesn't transfer accurately, it can result in user frustration, affecting sales and trust.

8. Neglecting Testing and Monitoring: Failing to test the new Shopify site thoroughly before launch or not monitoring it closely afterward can lead to unnoticed issues that harm traffic and sales.

9. Disrupted User Experience: Changes in design, navigation, or functionalities without proper guidance can confuse users, leading to a decline in conversions and sales.

10. Underestimating Post-Migration Efforts: Assuming the migration ends once the site is live on Shopify is a mistake. Post-migration optimisation and continuous improvements are essential for sustained traffic and sales levels.

Each of these pitfalls can significantly impact a website's traffic and sales during a migration to Shopify. Mitigating these risks with careful planning, and post-migration monitoring is crucial for a successful transition.

Need Help Moving to Shopify?

Lionsorbet are Shopify migration experts and can help you to facilitate your transition to the Shopify platform. We are dedicated to delivering exceptional results within the Jewellery, Watch and luxury goods industry and can ensure a seamless migration process for your business.