Do 5 star ratings matter as much as we think? ⭐ ⭐ ⭐ 3/5

Did you know Customer reviews and ratings influence about 95% of online shoppers, with a staggering 99% of customers reading online reviews to influence their purchase decision. For luxury products, where brand reputation and exclusivity are paramount, even a handful of negative reviews can have a large impact on sales. This highlights the importance of exceptional customer service and product quality.

However I've always believed that negative reviews can be beneficial for a business. I feel they enhance credibility and trust by presenting a balanced view of a customer's experience. (Who goes to the negative reviews first when looking at a business? 😜 )

Performance Max is a tool from Google Ads that simplifies ad management by allowing businesses to create one campaign that runs across multiple platforms like YouTube, Google Search, and Gmail. It uses smart technology to automatically improve ads and target the right audience. This results in easier management, better performance, and a wider reach.

Could this be the start of companies managing ads internally rather than relying on Agencies with hefty management fees, making it a lot more accessible for new companies or limited budgets?

In modern marketing and sales, a company's online presence is a critical component of its brand identity. However, when a group of company websites exhibits a diverse array of designs, it can lead to a disjointed user experience. This lack of consistency not only undermines the brand's visual cohesion but also hinders the establishment of a unified corporate identity.

Build an eCommerce business that competes with great brands

Want to attract new customers to your business without the fuss of complex strategies? It can feel an uphill struggle for most business owners, fighting feast or famine for sales, enquiries and leads for the chance of consistent revenue. The reality is, marketing hasn’t really changed much in the last 100 years. Only the platforms have. Just remember you are marketing to people not the technology.

If you're a jewellery retailer, you know that creating captivating lifestyle photoshoots can be a real challenge. It’s very easy to rely on standard product shots as it’s easier to capture and create. Unlike other types of product photography, jewellery photoshoots require meticulous attention to detail, as well as artistic creativity, to truly showcase the beauty and intricacy of your pieces. From finding the perfect location and model to capturing the right lighting and poses, there are numerous factors to consider.